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• Automation and AI tools are optimising guest experiences and operations.
• Event technologies (virtual, hybrid, AR) are reshaping how events are hosted.
• Big data analytics enhances personalisation and revenue management.
• Eco-friendly operations are now essential, influencing hotel and venue design.
• Rising demand for sustainability-focused roles, such as environmental engineers.
• Guests demand personalised services powered by CRM systems.
• Health, safety, and wellness are key factors for event and travel choices.
• Aging populations seek premium hospitality experiences.
• Younger generations drive demand for experiential travel and “bleisure” events.
• Local and regional events are growing as international travel adapts to disruptions.
• Emerging Roles: Event technologists, sustainability managers, data analysts, AI specialists.
• Human-Centric Skills: Leadership, adaptability, resilience, and creative thinking remain essential.
1. Invest in Upskilling: Equip teams with tech and sustainability expertise.
2. Embrace Sustainability: Implement green certifications and eco-friendly initiatives.
3. Leverage Technology: Adopt AI-driven personalisation and event technologies.
4. Innovate in Events: Blend physical and digital experiences to engage diverse audiences.
5. Focus on Well-being: Prioritize the health and wellness of guests and employees.
The hospitality industry is poised for growth but requires proactive adaptation to align with evolving trends. Businesses that invest in innovation, sustainability, and workforce development will thrive in the years ahead.
