Launching in May 2018, Crowne Plaza London Albert Embankment is the first luxury hotel to open in the Albert Embankment area. This is central London’s latest area of regeneration, including the new home of the US Embassy and a whirlwind of high profile residential developments, from Battersea Power Station to Embassy Gardens. This exciting new hotel is symbolic of the new brand platform from Crowne Plaza Hotels Resort that launched earlier in 2017 called ‘We’re All Business, Mostly’. This $200 million brand investment shows the commitment to remain at the forefront of the new way of doing business with design-led, culturally-relevant and technology-enabled solutions.Located on the South Bank of the River Thames, the hotel offers breath-taking views over The Thames, including the Houses of Parliament and the London Eye. Created by ADS Design and RPW Design, Crowne Plaza London Albert Embankment offers the comforts of a quiet location, as well as the vicinity to the heart of London and her many landmarks.The stellar team, headed by highly experienced General Manager, Fabio Gallo, who has led a number of prestigious openings in his career, is dedicated to warm and attentive service, with a stylish and contemporary home away from home experience, whether for business or leisure.The jewel of the crown will be a chic sky terrace on the 14th floor, with inspiring panoramic views of the River Thames and capacity for over 70 guests. The hotel will house a state of the art gym, with personal trainers on request, whilst nearby jogging tracks in the area are perfect for those who love running along London’s iconic river. There will also be a number of partnerships announced next year for IHG Rewards Club members, set to enhance guests’ downtime and worktime.The hotel is just two London Tube stops from Victoria station and walking distance from Waterloo Station, with close proximity to London landmarks including the Tate Britain and Houses of Parliament. At the centre of London’s vibrant landscape, Albert Embankment is the perfect location for those looking to blend work and downtime; with attentive staff on standby to offer personalised recommendations for guests around the clock.Fabio Gallo, General Manager of the new hotel said of the launch: “We are thrilled to be leading the way as part of Crowne Plaza’s pioneering new concept, offering a premium and innovative service for the modern business traveller.”He continues, “Essential to delivering this personalised experience are the people, behind it. Crowne Plaza London Albert Embankment is at the very heart of this mind-set.

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Summary by Amo Singh
Digital Marketing Governance