Six skills, three dozen production-tested prompts, one system prompt to make Claude behave like a senior UK event producer. Copy any of them. Or brief us — we do the work for you, free to the client.
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You are an experienced UK corporate event consultant specialising in inclusive delegate experiences. I am organising a two-day residential conference for approximately 120 delegates at a UK country-house venue in Q4 2026…
You are a knowledgeable UK corporate travel adviser. I am a senior consultant who travels to four UK cities — Manchester, Edinburgh, Birmingham and Bristol — on a rotating monthly basis, typically two to three nights per…
You are a specialist UK procurement adviser with expertise in venue and hospitality category management. I work in a central procurement function and am responsible for renegotiating our company's venue framework agreeme…
You are a senior event-design consultant specialising in UK corporate conferences. I am planning a full-day conference for approximately 180 delegates at a mid-range UK residential venue in Q1 2027. The event theme is or…
You are a seasoned corporate travel adviser familiar with UK business hotel markets. I am a consultant who rotates between the same four UK cities — Manchester, Birmingham, Bristol and Edinburgh — roughly every six to ei…
You are a procurement legal and commercial specialist with deep experience in UK venue and hospitality contracting. I manage a portfolio of corporate events for a financial-services firm and am responsible for ensuring a…
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Knowledge · Prompt craft
A great prompt behaves like a great brief. Vague briefs give you vague venues. Vague prompts give you vague plans. UK event planners get the sharpest AI output when they include four things every time — context, task, constraint and voice.
Attach or paste the real files: last year’s registration CSV, budget, brief, feedback. Say who the audience is, how big, what sector. Skip this and the AI invents plausible-but-wrong numbers.
Not "help me with sponsors" — "draft a 10-slide sponsor deck outline". Not "improve our marketing" — "give me 7 subject lines for a mid-market UK audience with a paid £299 ticket".
Say "low / expected / high" for anything cost or lead-time. Cap word count. Specify tone (British, professional, warm). Constraints are what stops the AI drifting into generic hype.
Give it one example paragraph of your existing tone-of-voice. The AI mirrors patterns better than it follows instructions. Two sentences of your real copy is worth two paragraphs of tone guidelines.
Prefer humans?
We shortlist, negotiate and book — free to the client. Typical turnaround: one working day for a decision-ready pack.
Planning · Data · Agents
Turn your scattered event data — past attendees, feedback, budgets, sponsors — into an AI-powered strategist that plans the next event from the last one.
Not the DIY type?
Send us your briefYou are my event strategist. Read the attached files (registration list, feedback, session ratings, budget, sponsor list) and produce: 1. One-paragraph executive summary of what worked and what didn’t. 2. A ranked list of the top 5 sessions by combined attendance × feedback score. 3. A ranked list of the bottom 5 with a probable reason for each. 4. Attendee persona clusters — 3–5 personas with size, seniority, seed of insight. 5. Three concrete strategic bets for next year, each with cost band, risk and expected impact. Format as a one-page brief I can share with the leadership team. British English. Ranges over false precision.
Read every file in this project and build a structured wiki with these top-level sections: - Objectives & KPIs - Personas & audiences - Programme structure & session formats - Speakers (bios, topics, past ratings) - Venue & suppliers (with contact leads) - Budget & commercials - Marketing calendar - Risk register For each section, include a short summary + a bulleted list of source files it draws from. Flag any section where evidence is thin so I know where to invest before the next planning cycle.
Design four specialist AI agents for my event team. For each agent, define: - Name and one-line remit - Inputs it needs from the wiki - Outputs it produces - Handoff points to human team members - One example prompt I would give it The four agents: 1. Content Strategist — programme design, session flow, speaker matching. 2. Marketing Copywriter — landing pages, comms, social, retention. 3. Sponsor Concierge — packages, prospect list, outreach copy. 4. Delegate Success — pre-event, on-site nudges, post-event follow-up. Keep answers concrete enough for me to spin each agent up as a Claude Project today.
Knowledge · Tool choice
Not every model is right for every job. Here's how UK event planners pick — as of September 2026. Ranges over false precision; we update this quarterly.
| Task | Best AI (Feb 2026) | Why |
|---|---|---|
| Draft a 700-word event brief from messy notes | Claude Sonnet · GPT-5 | Long-context, sensible ranges, British-tone friendly. |
| Parse a dirty registration CSV and dedupe | GPT-5 Code · Claude Code | Runs code, does not leak the raw data to a third party. |
| 7 subject lines for a UK B2B ticket-sales nudge | Claude Sonnet | Reads brand voice from examples. Fewer American exclamation-marks. |
| Rank speakers by past attendance × feedback | GPT-5 Code · Claude Code | Deterministic maths. Verify the top-5 manually. |
| Sponsor deck outline that actually converts | Claude Sonnet · GPT-5 | Structured output, resists filler slides. |
| Board Christmas dinner shortlist (real venues) | Human specialist | Availability, discretion, framework compliance — AI helps, humans confirm. |
| On-site runsheet with cues and contingencies | Claude Projects | Keeps state across the brief, comms, floorplan and runsheet. |
| Same-day emergency accommodation for 40 people | Human specialist (0800 121 4470) | AI cannot verify live availability. We can, in 2 hours. |
Prefer humans?
Fire, flood, decant, statutory duty — 24/7 phone support and a same-day shortlist.
Knowledge · What breaks
Every mistake below cost someone a booking, a delegate, or a sponsor last year. All five are avoidable in about ten minutes.
AI trained six months ago cannot know that the Guildhall is booked for December 12th. Use AI to shape the brief; use humans to confirm availability.
Default ChatGPT tone is Silicon Valley. UK B2B delegates read "supercharge your team" and quietly delete. Give it two paragraphs of your real voice before you ask it to write.
Pasting a partner-dinner attendee list into a consumer chatbot is a GDPR incident. Use enterprise plans with data-retention off, or anonymise before you paste.
"73% of event planners…" — usually made up. Ask "cite the source". If it cannot, treat the number as an illustration, not evidence.
The best AI output starts from the sharpest human brief. Ten minutes writing a great brief saves two hours re-prompting.
Updated September 2026
Three shifts have changed the calculus for corporate event teams this year. Here's what actually matters — and what to ignore.
Model simplification
GPT-5 and Claude Sonnet ship with Instant / Thinking / Pro modes. Pick Instant for subject lines, Thinking for budgets, Pro for the whole 8-week comms plan.
Projects & workspaces
Claude Projects and ChatGPT Shared Projects hold the brief, budget, personas and runsheet in one place. Every team member briefs the same AI, every asset stays on-brand.
Agentic mode
Scheduled tasks and background research briefs are here. Set a Friday afternoon task to summarise the week’s registration pipeline — get a decision-ready briefing every Monday.
Prefer humans?
Late-availability, luxury, under-£100 per head or sector-specific — pick your Christmas atlas variant.
Take it with you
Every prompt on this page, plus six printable one-pagers — the AI-Powered Event Strategist, Claude for Events (Pro), Claude Projects, Chat · Cowork · Code, Event Marketing, and Moment Planning — in a single PDF you can share with your team.
Send us the brief. Our specialists will source venues, negotiate, shortlist and hand you a decision-ready pack — typically within one working day.